Elliott Newman Raising Funds for Our Wounded Heroes
Mar 16, 2011 12:49AM ● Published by Erin Frisch
Elliott Newman Estate and Fine Jewelry is proud to introduce From Soldier to Soldier, an awareness and fundraising campaign supporting wounded veterans and their families. The campaign is based on the sales of a designer version of the survival and friendship bracelets worn by many U.S. and allied soldiers in Iraq and Afghanistan. For every bracelet sold by Elliott Newman, $25 will be donated to Homes For Our Troops and other organizations supporting returning wounded veterans and their families. The campaign is part of a national effort to raise significant funds for veterans’ aid organizations and bring attention to the special needs of returning heroes.
“We are very pleased to partner with Elliott Newman in support of this unifying cause,” says Niels Christiansen, CEO of Lovelinks America, the Massachusetts company behind the national campaign. “From Soldier to Soldier is neither pro- nor antiwar. It is pro our young men and women who put their lives on the line for our country and make horrific sacrifices. It is about the survival, friendship, and commitment symbolized by these bracelets.”
The bracelets are braided by soldiers using parachute cord. They are known as survival bracelets because they can be unraveled and the cord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp. The designer version has a sterling silver clasp shaped like a uniform button and is extremely tightly braided. Sterling silver and gold-plated sterling silver heart clasps with and without a small diamond are also available. The button clasp symbolizes the uniform. The clasped bracelet symbolizes the bond among the soldiers that can never be broken. To some, each knot in the bracelet symbolizes a fallen hero.